Heineken Experience

Heineken Brewery in Amsterdam: Where Beer Meets Fun!

Amsterdam, known for its picturesque canals, historic architecture, and vibrant culture, also boasts a hidden gem for beer enthusiasts and fun-seekers alike: the Heineken Brewery. Here, the art of brewing meets the art of entertainment in a delightful blend of history, hops, and humor. 

A Beer Lover’s Paradise

As you approach the grand red-brick building, you’ll be greeted by the inviting aroma of malted barley and the cheerful chatter of beer enthusiasts from around the world.

The Heineken Brewery experience is not just a tour; it’s an interactive adventure. Upon entering, you’re given a wristband that doubles as your ticket to fun. At various points throughout the tour, you’ll use it to activate games, interact with exhibits, and, of course, enjoy a cold Heineken.

The Brew Magic

The journey starts with a peek into the brewing process, where you’ll learn how they transforms simple ingredients into the golden nectar. It’s a fascinating glimpse behind the scenes that showcases the craftsmanship that goes into every bottle.

The Perfect Pour

Next comes the most crucial part of the experience – learning how to pour the perfect pint of Heineken. It’s a skill you never knew you needed until now. With guidance from the friendly staff, you’ll discover the art of the 45-degree angle pour, achieving that ideal frothy head on your beer.

Interactive Fun

The brewery tour is not your average museum visit. It’s packed with interactive displays, like the “Brew You Ride” – a 4D simulation of the brewing process that will have you floating through clouds of hops and waterfalls of beer. And don’t forget the “Bottle Ride,” where you become a beer bottle traveling along the production line. It’s a playful and immersive experience that will leave you laughing and learning.

Cheers and Laughter

As you move through the brewery, there are plenty of opportunities to sample them. The best part? It’s not just about sipping in silence. You’ll share laughs and stories with fellow beer enthusiasts from all over the world, turning strangers into friends over a glass of beer.

The Heineken History

The brewery tour wouldn’t be complete without a glimpse into the history of this iconic beer brand. You’ll learn about the Heineken family’s journey from a small Amsterdam brewery to a global beer empire. The heritage is celebrated with a visit to their Family Suite, where you can appreciate the personal touch that still goes into every bottle.

The Heineken Rooftop

After all the fun and learning, head to the rooftop bar for a panoramic view of Amsterdam. Sipping a cold Heineken while gazing out over the city’s historic rooftops is a fitting way to conclude your visit.

So, next time you’re in Amsterdam, be sure to raise a glass at the Heineken Brewery, where beer meets fun in the most delightful way. Proost!

Timings 

You can select a starting time between 10:30 AM to 5:15 PM

Ticket Prices

Adult (18 and above) 23 EUR

Individuals under 18 are not permitted

Important Information

No cash payments are accepted at the brewery

Live presentation is in English

Audio guide in Dutch, English, German, Spanish, Italian, French, and Portuguese is available 

How to Get to the Heineken Experience

Ready to dive into the world of beer, history, and interactive fun? Great—because getting to the Heineken Experience in Amsterdam is a breeze! Located at Stadhouderskade 78, it sits right in the heart of the city, surrounded by canals, bikes, and that classic Amsterdam charm.

If you’re taking the metro, your best bet is Vijzelgracht Station (Metro line 52). From there, it’s just a short and scenic 5-minute walk. Step out of the station, stroll along Weteringschans, turn left at Stadhouderskade, and voilà—the legendary brewery awaits!

Not a metro fan? No problem. Trams like lines 1, 7, 19, and 24 stop close by too. Want to explore like a true Amsterdammer? Rent a bike and cruise your way there with the wind in your hair and a smile on your face.

No matter how you get there, the journey is part of the fun. Let the adventure begin!